Bolefloor’s tag line is “Life is not a straight line.” Indeed. The company specializes in wood floors that follow the natural contour of a tree’s trunk so instead of straight floor boards that you typically see, its wood floors bow and bend with an organic shape that’s out of this world. The results of the optimization technology, the company says, are floors that use more of a tree and floors that simply look cooler if you like that organic vibe. The European-made product is available in engineered and solid wood planks in species that include oak, ash, maple, cherry, and walnut. www.bolefloor.com.